ChatGPT's next big challenge: Helping Microsoft to challenge Google search

According to The Information, Microsoft's $1 billion investment in OpenAI, which contributed to the development of ChatGPT, may soon be utilized to improve its search engine, Bing.

As early as March, Bing could potentially gain enhanced search capabilities powered by ChatGPT. This move takes advantage of Microsoft's substantial investment in OpenAI in 2019, which included an exclusive multi-year cloud-computing partnership to develop new Azure AI supercomputing technologies.

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According to insiders briefed on Microsoft's plans, the company is preparing to launch a version of Bing that incorporates ChatGPT AI to provide responses for certain search queries. This approach will offer a different method of presenting results compared to Google Search and Bing's current format of providing a list of links. With this innovation, Microsoft aims to potentially disrupt the prevailing search market, which is currently dominated by Google.

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Microsoft's investment in OpenAI was primarily intended to support the startup's quest to create Artificial General Intelligence (AGI). AGI refers to a system that can achieve a level of expertise in a particular field surpassing that of any human and possess knowledge in multiple domains.

ChatGPT, by far, stands out as one of the most high-profile chatbots capable of comprehending natural language prompts. It has sparked more public interest than Google's LaMDA and Meta's BlenderBot, both conversational AI models. However, all three companies caution that the reliability of answers provided by their chatbots cannot be guaranteed. It's also worth remembering Microsoft's Tay.ai chatbot, which encountered a highly publicized failure upon its debut in 2016.

In December, Stack Overflow temporarily banned ChatGPT-generated responses after users submitted seemingly credible, but actually inaccurate, coding solutions.

StatCounter data reveals that Google currently boasts a worldwide market share of 92.5% in search, whereas Bing and Yahoo hold 3% and 1.24% respectively.

Following the release of ChatGPT, Google's management reportedly saw it as a potential threat to their long-standing ad-supported search engine, prompting a high level of concern, as reported by The New York Times.

Microsoft already employs OpenAI technology to enhance Bing. In December, they introduced OpenAI's DALL-E 2 image generator, allowing users to create images based on keywords. This feature is currently in preview and not yet available globally. It's worth mentioning that Microsoft intends to leverage ChatGPT to augment Bing, while keeping the underlying search approach intact, as GPT was not developed to continuously scrape the web like a search engine.